Cookie policy
Analytics and advertising cookies stay off until you turn them on. Here is exactly what each one does.
Last updated 2 August 2026
Update after installing tags
The table below lists the cookies planned for this site. Re-audit it once GA4, Google Ads and the Meta Pixel are actually live, and keep the names and durations accurate.
How we handle consent
Analytics and advertising storage default to denied for every visitor. Nothing beyond strictly necessary cookies is set until you accept. You can change your choice at any time from the cookie settings link in the footer.
Cookies we use
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| adk_gclid / adk_fbclid / adk_utm | Adaki Sports | Remembers which ad or link brought you here so we can attribute an enquiry to it | 90 days |
| _ga, _ga_* | Google Analytics | Measures visits and which pages are used | 2 years |
| _gcl_* | Google Ads | Links an enquiry to an ad click | 90 days |
| _fbp, _fbc | Meta | Measures Facebook and Instagram ad performance | 90 days |
Turning them off
Use the cookie settings link in the footer, or block cookies in your browser. Blocking them does not stop you using the site or requesting a quote.
See also the privacy policy.